Personal data protection

The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter: "GDPR") is:

WPA CZ, registration number: 29284546, VAT number: CZ29284546, registered office: Řípská 1153/20a, 627 00 Brno (hereinafter: "Controller").

Address: Řípská 1153/20a, 627 00 BrnoEmail

info@penove-desky.czTelefon: +420 515 919 695

Personal data means any information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier, such as a name, an identification number, location data, a network identifier or to one or more specific elements of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
The controller has not appointed a data protection officer.

The controller processes personal data that you have provided to it or personal data that the controller has obtained on the basis of the fulfilment of your order.
The controller processes your identification, contact and data necessary for the performance of the contract.

performance of the contract between you and the controller pursuant to Article 6(1)(b) GDPR,
the legitimate interest of the controller in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) GDPR,
Your consent to processing for the purposes of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, in the absence of an order for goods or services.

processing your order and exercising the rights and obligations arising from the contractual relationship between You and the controller; when placing an order, personal data is required that is necessary for the successful execution of the order (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data, it is not possible to conclude the contract or its performance by the controller,
sending commercial communications and other marketing activities.

There is no automatic individual decision-making by the controller within the meaning of Article 22 GDPR. You have given your explicit consent to such processing.

for the period necessary for the exercise of the rights and obligations arising from the contractual relationship between you and the controller and the exercise of claims arising from this contractual relationship (for a period of 15 years from the termination of the contractual relationship).
for the period until consent to the processing of personal data for marketing purposes is withdrawn, but no longer than 15 years if the personal data is processed on the basis of consent.

After the expiry of the retention period, the controller will delete the personal data.

involved in the delivery of goods / services / making payments under the contract,
providing e-shop operation services and other services in connection with the operation of the e-shop,
providing marketing services.

The controller does not intend to transfer personal data to a third country (non-EU country) or an international organisation.
Services operated, providing marketing and support services

Google Analytics, Google Ads - records cookies and website usage
Heureka - records purchase conversions and email for the "Customer Verified" service
Sklik, Zboží.cz - records cookie, site usage, purchase conversions and email
Facebook
- records cookie, site usage, purchase conversion

The right to access your personal data under Article 15 of the GDPR,
the right to rectification of personal data pursuant to Article 16 GDPR, or restriction of processing pursuant to Article 18 GDPR.
The right to erasure of personal data pursuant to Article 17 GDPR.
the right to object to processing under Article 21 GDPR; and
the right to data portability under Article 20 GDPR.
the right to withdraw consent to processing in writing or electronically to the address or email of the controller set out in Article I of these terms and conditions. You can withdraw consent at any time in your own customer account.

You
also have the right to file a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.

The controller declares that it has taken all appropriate technical and organisational measures to secure personal data.
The controller has taken technical measures to secure data storage and storage of personal data in paper form, in particular secure/encrypted web access, encryption of customer passwords in the database, regular system updates, regular system backups.
The controller declares that only persons authorised by it have access to personal data.

By submitting an order from the online order form, you confirm that you are aware of the terms and conditions of data protection and that you accept them in their entirety.
You agree to these terms and conditions by ticking the consent box via the online order form. By ticking the consent box, you confirm that you are aware of the privacy policy and that you accept it in its entirety.
The controller is entitled to change these terms and conditions. It will publish the new version of the privacy policy on its website..

These terms and conditions shall take effect on 20.2.2023.